Katherine Skinner

About Katherine Skinner

I am a Board Director, CEO and Growth Transformation Executive, who expands and creates new revenue streams for early-stage to Fortune 100 consumer products companies including The Coca-Cola Company, Kimberly Clark, Wendy’s, PepsiCo, Anheuser Busch InBev, Nestle, Ferrero, as well private companies. I guide innovation and digital transformation strategies to meet emerging consumer, portfolio, go-to-market and business opportunities. I provide growth strategy, branding, innovation and data technology perspectives, and can serve on digital transformation, audit, and nom/gov committees.With 30 years in the C-suite of consumer products companies, I have grown major global brands. I grew a brand portfolio to over $1B in revenue, led future-proofing global strategies for the CEO of The Coca-Cola Company and developed business unit and portfolio growth strategies for many internationally recognized brands.EXPANSION & NEW REVENUE STRATEGIES. Generate revenue growth by identifying unique consumer value, strong branding, and disruptive innovation. Scaled new brand portfolio to over $1B and doubled operating profit growth.BUSINESS TRANSFORMATION. Lead and advise on step-changing business growth strategies by making complex connections and leveraging advanced data analytic technologies. New BU strategy reached $5B in under ten years. GLOBAL BRAND BUILDER. Grow consumer-centric brands with forward-differentiating strategies. Relaunched declining brand to growth over $300MM in revenue, share gains vs. category leader, and global expansion.INNOVATION SUCCESS. Anticipate and seize emerging innovation opportunities. Identified innovation and consumer engagement strategies that expanded share, contributed 10% of division sales and 5% division value growth.GROWTH & DIGITAL TRANSFORMATION. Leverage and build digital technology capabilities to drive commercial transformation. Produced +2.2pts share gains with tech-enabled go-to-market strategy across field. Drove adoption of advanced data technology platform.P&L MANAGEMENT. Adapts quickly to drive profitable growth for public and PE-backed businesses. Doubled EBITDA for a key business over three years.BOARD GOVERNANCE AND ADVISORY. As Board Director, Chair and Advisor established new governance policies, led auditor selection and audit review/approval, interviewed and selected new board members. Advise on strategy, marketing, development and digital transformation strategies.Raised in the U.S. and Latin America with global experience, a native Spanish speaker with multilingual capabilities.

Experience

1. Partner Growth Strategy, Innovation, Brand, Marketing Strategy, Omnichannel Go-to-market

   Sevendots

   Dec 2021 — Present · New York, NY, US

   Sevendots is a global consultancy focused on helping CPG companies and brands grow. We identify ways to create mutual value for companies and consumers in a sustainable and differentiated way over the long term. We evaluate where growth is possible based on consumer attitudes and behavior, identify market-based opportunities and implement how best to grow leveraging internal and external assets. We develop new business models and effective GTM strategies to optimally implement growth opportunities. Our approach empowers companies to unleash their full potential to serve current and future consumers. Representative clients include Nestle, P&G, Unilever, Ferrero and Heineken.Impact:Developed multi-year portfolio and brand strategies for leading Sugar Confections manufacturer, to achieve aggressive five-year growth objectives.Informed planning process for global Sweet Packaged Goods manufacturer, with custom consumer and market trends analysis most relevant to the industry.Contributed to recognized thought leadership on the future of personalization and innovation at scale In CPG.

Education

• Northwestern University - Kellogg School of Management

  MBA, Marketing and Business Strategy

• Columbia University

  Digital Marketing, Customer Engagement, Social Media, Planning & Analytics

  2019

• HEC Paris

  Master of Business Administration - MBA, International Marketing and Business Strategy

• Colegio Internacional de Caracas, Venezuela

  High School Diploma

• Stevens Institute of Technology

  Bachelor of Engineering (B.E.), Mechanical Engineering

Skills

• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Shopper Marketing
• Segmentation
• Marketing Research
• Competitive Analysis
• Business Development
• Strategy
• Brand Architecture
• Marketing
• Market Research
• Management Consulting
• Customer Insight
• Management
• Business Strategy