Katherine Pursglove

About Katherine Pursglove

Hello! I\'m Katherine, and living in the shadow of the happiest place on earth has made me believe in the power of possibility. I bring an insatiable curiosity to my work. Truly \"where there\'s a will, there\'s a way\" kind of thinking. I recently started Path to Presence Marketing. In this new role, my goal is to provide a megaphone and amplify the local reach for small businesses in Central Florida. We live in an era where driving more than 3 miles from home is considered an epic quest for some. So how do business owners draw out the locals? The secret is hyperlocal, community-focused strategy. I\'ve lived here for 20 years and have the pixie dust in my hair to prove it. As a long-time resident of Central Florida, I can help you get seen, trusted, and remembered right here where it matters most. If you\'re looking for hyperlocal marketing strategy, let\'s connect! CliftonStrengths: Learner, Input, Context, Ideation and Individualization

Experience

1. Strategic Communications Consultant

   LMI

   Sep 2023 — Present · Tysons Corner, VA, US

   As University Liaison for the DoD\'s SMART Scholarship-for-Service Program—the largest education-to-workforce pathway within DoD STEM—I lead statewide communication and outreach efforts to raise awareness of the program’s opportunities for STEM students pursuing careers in national security and defense.2024 Outreach & Growth Impact:• Built strong relationships with faculty, career advisors, and STEM leaders across Tier 1 institutions in Texas to expand applicant pipelines and program visibility.• Hosted high-impact virtual and in-person events, guiding students, faculty, and key stakeholders through the application process, resulting in higher engagement and increased submissions.• Increased started applications by 92% and completed applications by 440% at one of the state’s top universities through targeted recruitment strategies, data-driven outreach, and sustained engagement with university partners.• Drove 37% of total registrants for the program’s annual kickoff webinar from Texas institutions through strategic outreach and sustained summer engagement efforts.• Integrated program promotions into university websites, increasing organic traffic, brand visibility, and applicant awareness.• Launched on-campus sponsorships, digital ad campaigns, and strategic email marketing, leading to higher application conversion rates and improved recruitment ROI.• Initiated internal team collaboration meetings to share best practices and high-yielding strategies.

Education

• University of Central Florida

  Bachelor's Degree

  2011 — 2014

• University of Central Florida

  Master of Arts - MA

  2018 — 2021

Skills

• Teaching
• Time Management
• Sql
• Basic Html
• Prioritize Workload
• Microsoft Office
• Javascript
• Leadership
• Research
• Css