Kat McGinley
Leader, Product Marketing @NextEra Energy, Inc.
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WORK HISTORY
Leader, Product Marketing @NextEra Energy, Inc.
EDUCATION
University of Florida
Bachelor of Science (BS), Biology, Nutrition
Cornell University
Graduate Certificate, Marketing Strategy
ABOUT KAT MCGINLEY
Results driven marketing professional and business manager with proven expertise in maximizing productivity, growth, and profitability. Qualifications include:• Sales planning, new business development, key account management, and the revitalization of business relationships to stimulate increased sales• Creation of integrated, multi-media marketing campaigns• Development of strategic brand identities and execution of new product launches• Multiple project coordination and expediting on-time completion• Troubleshooting and effective problem-solving to safeguard all standards in service delivery• Responsive public relations, networking, and identification of new business opportunities• Profitable business management and ongoing restructuring to support growth opportunities• Budgeting and cost control• Proficiency in various social media platforms and inbound marketing tools, as well as an expertise within the Microsoft Office Suite
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