Katherine Loeb

About Katherine Loeb

With 10+ years’ progressive experience driving consistent revenue and margin growth through strategic account management, Katherine Loeb is a sales leader in the wine industry. She is renowned for her innate brand and marketing instincts—leveraging them in both sales presentations, and as a sales leader, creating impactful strategies that build product presence across territories.Most recently, Katherine overcame unprecedented 2020 market challenges—including 25% tariffs on European imports and the COVID-19 pandemic— to finish the year at.9% YoY sales growth. She accomplished this by partnering with the brand management team to increase producer engagement with both her sales team and distributors by organizing a calendar of seminars and tasting panels.Katherine engenders trust and cultivates lasting business relationships by consistently delivering on promises. She leverages this sense of accountability to manage partner relationships, oversee teams, and develop rapport with customers.Katherine earned a BA in Psychology from the University of Texas, Austin, and is a Certified Specialist of Wine. Her Signature Strengths Include: Senior Sales Management Team LeadershipSales Strategy Development & ExecutionAccount & Territory ManagementBrand Launch & Management Pricing & NegotiationsTerritory DevelopmentSales Program ManagementSales Operations Management

Experience

1. Divisional Vice President, West Heritage National Sales Strategy Sales Program Management

   Winebow

   Oct 2020 — Present · Austin, TX, US

   Katherine orchestrates national strategy and programming for an expansive portfolio of European wines, leading a 10-member team, with (4) direct-reports—to achieve a $50M sales goal (~500K cases). She manages budgets and brand launches, while catalyzing the organization and prioritization of portfolio of 100+ producers across (5) countries. Her Select Achievements Include: Overcame unprecedented 2020 market challenges—including 25% tariffs on European imports and COVID-19 pandemic— to finish 2020 at.9% over the previous year.Partnering with Brand Management Increasing Producer Engagement Leading Seminars / Tasting Panels Account & Territory ManagementBrand Launch & Management Sales Presentations

Education

• The University of Texas at Austin

  Bachelor of Arts - BA, Psychology

Skills

• Wine Knowledge
• Wine Education
• Wine Sales
• Merchandising
• Account Management
• Sales Management
• Wine Tasting
• Inventory Management