Katherine Gu
Senior Research Associate @ Morning Consult
- Role
- Senior Research Associate at Morning Consult
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Katherine Gu
I am passionate about merging creativity with analytics to drive effective marketing strategies. With my experience in marketing and journalism, I have gained a strong foundation in conducting market research, leveraging data analytics, and crafting content that resonates with consumers. I have recently completed my master\'s degree in Integrated Marketing Communications (IMC) at Northwestern University.Technical Skills: SQL, R, Tableau, SPSS, Microsoft Offices (Excel, PowerPoint, Word), Adobe Suite(InDesign, Photoshop, Lightroom, Premiere Pro, Illustrator), Google Analytics, QualtricsSpecialties: Market Research and Analytics, Brand Strategy, Consumer Insights, Data Visualization, Social Media StrategyInterests: CPG, News & Media, Healthcare, Nonprofit Marketing, Museums, Disruptive innovation, Photography, Traveling, Reading and Writing, Learning different languages
Experience
Senior Research Associate
Aug 2025 — Present
Education
Darlington School
High School Diploma
Northwestern University
Master's degree, Integrated Marketing Communications
Northwestern University
BSJ, Journalism
2018 — 2022
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