Katherine Khoury

About Katherine Khoury

Data-driven digital leader overseeing the marketing tech stack with multiple growing websites & e-commerce tools, email marketing, and automation. Expertise in automation, optimizing on-page & technical SEO metrics, enhancing UX, and developing effective conversion strategies through experimentation and optimization testing, daily operations, and web design. Agile & dynamic: experience building sprint framework, leading digital teams, and collaborating with cross-functional teams. Passionate about efficiency and results! Focus on translating analytics for actionable insights, lead generation, pipeline and funnel development, plus a proven track record of e-commerce planning and execution. Data analysis and visualization of key metrics & identifying key KPIs for both short and long-term objectives, including CVR, AOV, ARPU and LTV, and implementing a KPI-based performance framework.

Experience

1. Snr Manager of Marketing Ops, Ecommerce & CRO

   KnowFully Learning Group

   Apr 2023 — Present · PA, US

   Build seamless and effective end-to-end user experiences and ensure that project outcomes are widely adopted and understood through enablement, training, and documentation. • Develop the growth and conversion strategies and the reporting rigor for all KLG websites, prioritizing based on a KPI and data-driven framework. • Collaborate with cross-functional business partners – including Product, Marketing, Analytics, IT/Dev, and Design – to scope and execute web projects that help meet business objectives and establish KLG web properties as a tool to educate prospects, increase conversions, and improve the customer experience. • Act as B2C and B2B strategic advisor to cross-functional teams, guiding how they explore their data and gather insights. Collaborate with the technical, analytics, and marketing teams to uncover new opportunities. • Identify inefficiencies and business-critical improvements to various teams while offering viable, scalable, and effective solutions. Drive the effort to implement solutions. • Oversee marketing software training and user adoption, including ongoing adherence to standards. Develop company-wide SOPs to champion adherence to best-practices. • Work in lockstep with agency partners and internal stakeholders to implement SEO best practices and an optimization strategy, training teams and developing SOPs. • Partner with our internal design team to shepherd the creation of visual site assets that reflect the KLG brands, improve UX and increase conversions. • Work closely with the Analytics team to identify metrics and patterns, providing relevant analysis and recommendations that drive acquisition. • Measure, evaluate, and report on all aspects of the digital footprint and communicate performance to the marketing team, executives, and other stakeholders.

Education

• THE PENNSYLVANIA STATE UNIVERSITY University

  B.A., Public Relations, 3.8 GPA

  2006 — 2008