Keola Allen
Marketing Operations Manager | Aligning People, Processes & Data to Drive GTM Strategy 🚀
- Role
- Marketing Operations at Learning Without Tears
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Keola Allen
Dynamic problem solver with a passion for harmonizing systems, data, strategy and people.
Experience
Marketing Operations
Nov 2022 — Present
Align marketing execution with revenue goals: Own the end-to-end execution of campaigns with a RevOps lens—managing audience segmentation, list uploads, A/B testing, email deployment, and performance tracking to ensure every campaign supports pipeline generation and revenue impact.Maximize database efficiency for revenue conversion: Leverage segmentation and data enrichment strategies to improve campaign precision, engagement, and lead quality across ICPs and key accounts, driving higher conversion rates and sales velocity.Operationalize lead management across systems: Partner with GTM teams to build and refine lead management workflows in Pardot (MCAE) and Salesforce (SFDC)—including lifecycle stages, scoring models, routing logic, and funnel diagnostics—to optimize handoffs and reduce lead leakage.Drive data-driven decision making: Create and maintain marketing performance dashboards that connect campaign activities to pipeline and revenue KPIs. Deliver insights and strategic recommendations in monthly/quarterly business reviews to guide investment and GTM alignment.Champion process scalability and tech stack evolution: Document marketing ops workflows and proactively lead enhancements across the martech stack to improve efficiency, data governance, and GTM team alignment—ensuring marketing systems are optimized to support growth at scale.
Education
California State University-Sacramento
Bachelor of Arts - BA
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