Katherine Jurbala

About Katherine Jurbala

Sports Marketing and Media student combining academic training with hands-on experience…

Experience

1. Relevant Academic Sports Marketing & Media Projects

   Full Sail University

   Jul 2024 — Present · Orlando, FL, US

   Created a marketing research project proposal for Charleston Riverdogs that identifies a strategic need, gathers secondary information, and outlines a process for gathering additional information. Developed a sponsor pitch presentation that leveraged fan data to connect with a potential sponsor and showcase data visualization skills.• Created a website redesign proposal for A Step to Sober Living halfway house. Conducted a detailed analysis of current and older versions of their website and reviewed industry trends. Developed a mood board, information architecture report, and a low-fidelity wireframe showing suggested layout and content. • Developed a brand storytelling presentation for Adidas Football by leveraging brand identifiers such as archetype, personal logo, color palette, and typography to create a cohesive and compelling narrative.• Developed an Intrapreneurial Business Proposal for Inter Miami CF. Analyzed industry trends and consumer feedback which led to a compelling proposed internal innovation. Diplomatic consideration was given to internal stakeholders when presenting the solution to management and peer employees. • Created a marketing research project proposal for Adidas that identified a strategic need and conducted a market analysis of the sportswear industry. The analysis included competitor benchmarking, consumer behavior insights, and evaluation of Adidas’s positioning against brands like Nike and Puma. Secondary information was gathered from industry reports, financial data, and consumer trends, and a process was outlined for additional primary research. Also developed a sponsor pitch presentation that mined fan data to connect with a potential sponsor and showcased data visualization skills.