Katherine Horne

WORK HISTORY

EDUCATION

SKILLS

ABOUT KATHERINE HORNE

I’m a seasoned digital marketing director with nearly a decade of experience leading high-performing teams and delivering results-driven campaigns in the political and advocacy space. From managing multi-million dollar digital programs to deploying over a billion emails and texts, I’ve helped candidates, causes, and organizations grow their audiences, boost engagement, and raise tens of millions of dollars online.My approach is rooted in strategy, collaboration, and data. I’ve worked closely with a wide range of clients, including nonprofits, PACs, advocacy-based groups, independent organizations, and Congressional campaigns, overseeing everything from email and SMS marketing to paid acquisition, analytics, and A/B testing. Whether it’s fine-tuning a digital fundraising strategy or coordinating cross-functional teams to execute campaigns with precision, I focus on driving performance while keeping client goals front and center.Along the way, I’ve led talented teams, partnered with top vendors, and stayed ahead of digital trends using tools like Salesforce Marketing Cloud, Meta Business Manager, Google Analytics, and Looker Studio. I thrive in fast-paced environments and love the challenge of turning complex problems into clear, actionable strategies.