Katie Herndon
Brand Strategist @ BarkleyOKRP
- Role
- Brand Strategist at Barkleyokrp
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Katie Herndon
Hi, I’m Katie! I have a fascination of consumer and cultural trends that influence everything from big moments to everyday habits. I’m driven by one question: what insights are hiding in plain sight?
Experience
Brand Strategist
Aug 2025 — Present · Washington, DC, US
Clients: G.E.H.A, Elanco Cattle, Elanco Companion Animal, El Monterey Foods, The Salvation Army, Missouri Lottery- Lead day-to-day strategy across 10+ clients, translating consumer, cultural, and category insights into integrated creative and media direction that shapes campaign development and long-term brand growth- Develop insight-driven briefs for creative, media, PR, and social teams, aligning cross-functional work around clear and bold strategic opportunities- Present monthly trends and insights to agency leadership, informing brand positioning and future planning- Partner with media teams to strengthen channel strategy through data-backed briefs and consumer insights- Drive new business efforts through competitive audits, rapid insight synthesis, and brainstorm sessions that shapes pitch strategy and final presentations.
Education
The University of Kansas
Bachelor's degree
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