Katherine Herb

About Katherine Herb

As Chief Operating Officer, I’m focused on driving operational excellence while fostering growth, innovation, and collaboration across all facets of the business. I bring a strategic lens to every initiative, ensuring teams are empowered, processes are efficient, and client solutions are both creative and results-driven. My experience leading diverse teams and navigating complex markets allows me to deliver meaningful impact, strengthen partnerships, and guide the organization toward sustainable success. Previously, as Regional Vice President of Midwest and West Sales at Inmar Media, I advanced various verticals through innovative sponsorships, marketing strategies, and advertising solutions. Over three years in this role, I concentrated on building collaborative relationships with key stakeholders and delivering tailored solutions that aligned with client objectives. Prior to that, I served as Senior Sales Director – Automotive Lead at Aki Technologies, supporting impactful advertising initiatives and refining my ability to navigate the complex automotive landscape. Across all these experiences, my commitment to understanding market dynamics and strengthening partnerships ensures I drive value for clients and the organization alike, helping achieve meaningful outcomes in a competitive industry.

Experience

1. Chief Operating Officer & Partner

   Lazy Boy Agency

   Mar 2026 — Present · Detroit, MI, US

Education

• Michigan State University

  Business Administration and Management, General

  1994 — 1996

• Central Michigan University

  Bachelor of Science (BS), Marketing

  1996 — 1999