Katherine Galeotti

About Katherine Galeotti

Innovative, creative, and entrepreneurial marketer with 14+ years of experience in digital media, integrated marketing, account-management and brand-building. Build and lead teams to create award-winning campaigns for clients that achieve positive, measurable, data-driven results. Ideate and produce compelling narratives across web, display, video, print, and experiential platforms. Collaborate effectively with multiple organizational stakeholders, including C-suite executives, sales, editorial, product, design, data, etc.

Experience

1. Executive Director, Marketing

   Afar

   Jan 2020 — Present · New York, NY, US

   As Executive Director of Marketing, I oversee Afar’s integrated marketing organization and lead initiatives that strengthen our brand, deepen partnerships, and drive audience growth across all channels.Key Responsibilities & Achievements:Lead Integrated Marketing Operations: Oversee end-to-end marketing strategy, partnerships, brand communications, and audience acquisition programs that advance Afar’s business goals.Build & Manage High-Performing Teams: Scaled the Integrated Marketing team from 4 to 8, restructured roles, and implemented streamlined processes to improve execution, collaboration, and accountability.Drive Cross-Functional Alignment: Partner with editorial, sales, product, design, and executive leadership to launch company-wide initiatives and deliver cohesive, high-impact campaigns.Own Budget & Performance Tracking: Manage the integrated marketing budget and ensure operational efficiency across campaigns.Shape Afar’s Brand Voice: Developed a cohesive brand narrative and established creative guidelines that ensure clarity, consistency, and differentiation across all B2B and consumer touchpoints.Lead B2B Strategy: Define and execute the go-to-market approach for Afar’s B2B marketing, including sales enablement, trade communications, and sponsorship storytelling.

Education

• Fordham University

  B.A., Communications & Media Studies, Minor in Italian Language & Literature

  2002 — 2006

Skills

• Market Research
• Microsoft Word
• Budgets
• Integrated Marketing
• Copywriting
• Creative Services
• Crm
• Microsoft Office
• Sales
• Indesign
• Merchandising
• Brand Awareness
• Social Media Marketing
• Digital Marketing
• Powerpoint
• Microsoft Excel
• Facebook
• Advertising
• Magazines
• Event Management
• Digital Strategy
• Strategy
• Marketing
• Project Management
• Beauty Industry
• Social Media
• Marketing Strategy
• Media Planning
• Video Production