Katherine Davis

IT Senior Strategist @SMUD

Sacramento, CA, US
EMAILS
k••••••••@smud.org
MOBILE NUMBERS
+19•••••••96

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WORK HISTORY

Oct 2015 — Present

IT Senior Strategist @SMUD

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Sacramento, CA, US

IT SENIOR STRATEGIST – Enterprise Customer Platforms, IT Applications (February 2022 to present)- Establish technology strategy for customer-facing platforms to modernize, consolidate, and innovate. DIGITAL STRATEGIST – Customer Services and Operations Department (June 2019 to February 2022)- Set the 5-year vision and plan for digital self service channels (web, app, IVR) and agent-assistance channels (phone, chat, email, video calls, social) and tools (CRM, chatbots)- Supported the SMUD Zero Carbon Plan as the strategist for customer-facing technology- Serve as a coach/mentor for other Product Owners as new teams are formed.AGILE PRODUCT MANAGER AND PRODUCT OWNER, Lean Portfolio Management Department (September 2017 to June 2019)- Hand-picked by business and IT leadership to serve as the Product Owner of the Digital Self Service Product Team, SMUD’s first Agile Product Team- Managed the Digital Self Service Product Team, a cross-functional team of 12 that included IT and business resources. Partnered closely with business and IT leadership to stand-up the team and ensure an on-going backlog was planned and prioritized. SUPERVISOR, Customer Care Planning Team (Sept. 2017 to March 2018 | served in this role at the same time as Digital Self Service Product Owner)- Served as Supervisor for two Strategic Planner staff members. DIGITAL CHANNEL PLANNER, Digital & User Experience Team (October 2015 to August 2017)- Established SMUD’s Digital Foundation and Personalization Strategy to ensure digital is the primary customer servicing channel by 2020- Developed digital channel strategies and partnered with IT to plan the marketing technology stack- Composed business case documentation and established project budgets.

EDUCATION

1999 — 2003

University of Wisconsin-Milwaukee

Bachelor of Arts (BA), Journalism and Communications

SKILLS

User Interface DesignWireframesNews WritingMarketing CommunicationsMobile StrategyWeb StrategySEODesktop PublishingJournalismUser InteractionUser Acceptance TestingMicrosoft OfficeMarketingCopy EditingStrategic LeadershipSemUser ScenariosWeb Content CreationUser StoriesOnline MarketingAdobe Creative SuiteWeb MarketingProject ManagementStrategic CommunicationsSEO CopywritingDigital MarketingWritingUser InterfaceMobile MarketingWeb ContentDigital StrategyUser ExperienceContent StrategyMarketing StrategyWeb Content OptimizationWeb Marketing StrategyCorporate CommunicationsUser ResearchLeadershipManagement

ABOUT KATHERINE DAVIS

Professional strategic business planner, product manager, and project manager with more…

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