Katherine Conlin
Head of Soccer Partnerships | Product Marketing & Commercialization at Paramount
- Role
- Director, Product Marketing & Commercialization, Cbs Sports at Paramount
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Katherine Conlin
Dynamic marketing leader with +10 years experience creating, developing, and activating cross-platform integrated marketing campaigns. Known for blending data-driven insights with compelling narratives, I create content and experiences that strengthen brand identity, engage audiences, and generate revenue. My current role at CBS Sports combines my passions for sports and marketing where I lead the marketing strategy and operations for CBS\' soccer portfolio. My deep appreciation for the power of storytelling fuels my excitement to help brands create meaningful connections with consumers by delivering campaigns that inspire and engage audiences, and drive business growth.
Experience
Director, Product Marketing & Commercialization, Cbs Sports
Jan 2024 — Present
Lead team responsible for creating, developing, and executing the go-to-market sales and marketing strategy for CBS Sports\' global soccer portfolio, encompassing UEFA Champions League, Serie A, Concacaf, National Women\'s Soccer League, and more. My team implements all integrated marketing campaigns for brand partners, aligning them with CBS\' premium soccer coverage across Linear, Digital, Streaming, Social, and Editorial platforms, driving multi-millions in sales revenue.
Education
Seton Hall University
Bachelor's Degree, Communication Studies
2010 — 2014
Skills
- Media Planning
- Social Media
- Marketing Communications
- Research
- Strategic Planning
- Project Management
- Digital Media
- Microsoft Office
- Ap Style
- Public Speaking
- Writing and Editing in Apa and Mla Format
- Creative Writing
- Public Relations
- Media Strategy
- Event Management
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