Katherine Chian

About Katherine Chian

Currently, I am an Associate at Havas Media Network, supporting both the Planning and Digital Investment teams. I graduated from Fordham University\'s Gabelli School of Business, where I earned my Bachelor of Science in Marketing with a minor in Psychology and a concentration in Marketing Analytics.I am passionate about the media and entertainment industry and look forward to leveraging the skills and insights I gained throughout my internship experience to create impactful and engaging content. Throughout my roles at Peacock, NBCUniversal, and Scholastic Publishing, I have developed a strong foundation in content strategy, data-driven decision-making, cross-functional collaboration, and social media marketing.As an Editorial Strategy & Planning Intern for Peacock, I supported the execution of major events like \"The Olympics\" and \"Despicable Me 4,\" collaborating cross-functionally to develop strategic content programming plans. I also gained expertise using data management tools like Airtable to track content activations and derive actionable insights for marketing strategies. As a Syndication Research Intern for NBCUniversal, I harnessed Nielsen data to develop data-driven insights and recommendations, supporting marketing strategies for NBCUniversal syndicated shows such as The Kelly Clarkson Show and Access Hollywood. Additionally, in my social media role at Scholastic, I sharpened my ability to craft compelling narratives and develop content that resonates with audiences while leveraging social listening and data analysis to enhance marketing strategies.

Experience

1. Associate, Digital Investment

   Havas Media Network

   Mar 2025 — Present · New York, NY, US

Education

• Fordham Gabelli School of Business

  Bachelor of Science - BS, Marketing