Katie Bennett

Senior Director of Marketing

Role
Senior Director of Marketing at Parallel
Location
Atlanta, GA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Katie Bennett

Successful marketing professional with over 14 years of integrated marketing experience. Previous experience in institutional financial services. Diverse background across industries and organizational sizes includes leading marketing automation platform strategies, acquisition and retention strategies, loyalty programs, app launches, and creation of new marketing communication channels. Innovative strategist adept at leveraging email and nurture campaigns to drive revenue. Scrappy, resourceful, team player who builds strong relationships and thrives under pressure.

Experience

  1. Senior Director of Marketing

    Parallel

    May 2022 — Present

Education

  • Boston College Carroll School of Management

    BS, Marketing

    2001 — 2005

  • University of Georgia - Terry College of Business

    MBA, Marketing/Operations

    2010 — 2012

Skills

  • Competitive Analysis
  • Strategy
  • Project Management
  • Strategic Planning
  • Brand Management
  • Cross-Functional Team Leadership
  • Marketing Strategy
  • Financial Analysis
  • Marketing Communications
  • Marketing
  • Marketing Research
  • Marketing Management
  • Market Analysis
  • Brand Awareness
  • Data Analysis
  • Forecasting
  • Brand Development
  • Segmentation
  • Product Development
  • Customer Insight

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Katie Bennett — Senior Director of Marketing at Parallel in Atlanta, GA, US | Unifers