Katie Bennett
Senior Director of Marketing
- Role
- Senior Director of Marketing at Parallel
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Katie Bennett
Successful marketing professional with over 14 years of integrated marketing experience. Previous experience in institutional financial services. Diverse background across industries and organizational sizes includes leading marketing automation platform strategies, acquisition and retention strategies, loyalty programs, app launches, and creation of new marketing communication channels. Innovative strategist adept at leveraging email and nurture campaigns to drive revenue. Scrappy, resourceful, team player who builds strong relationships and thrives under pressure.
Experience
Senior Director of Marketing
May 2022 — Present
Education
Boston College Carroll School of Management
BS, Marketing
2001 — 2005
University of Georgia - Terry College of Business
MBA, Marketing/Operations
2010 — 2012
Skills
- Competitive Analysis
- Strategy
- Project Management
- Strategic Planning
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Financial Analysis
- Marketing Communications
- Marketing
- Marketing Research
- Marketing Management
- Market Analysis
- Brand Awareness
- Data Analysis
- Forecasting
- Brand Development
- Segmentation
- Product Development
- Customer Insight
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