Katherine Bellando
Marketing Leader | Certified Nutrition & Hormone Health Coach | Certified Mat Pilates Instructor | Former Condé Nast (SELF Magazine, Vogue, Gourmet), Flywheel Sports, Maya Kaimal, Institute for Integrative Nutrition
- Role
- Head of Marketing at Storica Wines
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Katherine Bellando
Strategic partnership and marketing leader with 15+ years of experience managing high-impact brand collaborations, revenue-driving sponsorships, and 360° marketing campaigns across digital, experiential, and event platforms. Proven success leading corporate partnerships, contract negotiation, and activation strategy for wellness, media, and consumer brands. Adept at translating business goals into creative brand solutions and managing large-scale events and integrated campaigns from concept to execution.I am a marathon runner (NYC x 3), avid traveler, and a mental health advocate, always striving to balance professional growth with personal well-being.Certified Mat Pilates Instructor, Certified Nutrition and Hormone Health Coach. Check out Kat\'s Clean Kitchen for more:
Experience
Head of Marketing
Sep 2020 — Present · NY, US
Marketing Strategy: Led and executed comprehensive marketing campaigns across social media, website, newsletters, PR, influencers, wine clubs, virtual events, and paid digital advertising, while managing the marketing budget.Media Relations: Secured organic placements and reviews in top publications such as Forbes, Wine Enthusiast, Karen MacNeil, The Vintner Project, Bloomberg, and Decanter.Website & DTC Platform: Designed and launched the Storica Wines website (Q4 2020) and DTC platform (Q1 2021).Brand Launch: Led strategy and launch of Shofer Rosé, including website and social media campaigns (Q2 2021).Media Outreach: Managed media outreach and trade support for annual wine submissions, ratings, and reviews.Sales Support: Developed and provided POS materials (case cards, shelf talkers, swag) and promoted sales events on digital platforms, increasing brand awareness across retailers and restaurants.Event & Film Promotion: Project managed the promotion of Somm: Cup of Salvation, a James Beard Award-winning film focused on Armenian Wines, and the launch of the Storica Wine Club—the first Armenian wine club.
Education
Quinnipiac University
Bachelor's degree, Interactive Digital Design
2004 — 2008
Skills
- Blogging
- Press Releases
- Digital Media
- Illustrator
- Magazines
- Editing
- Publicity
- Social Networking
- Social Media Measurement
- Social Media Marketing
- Storytelling
- Video
- Graphic Design
- Tout
- Image Editing
- Social Media
- Video Production
- Cms
- Youtube
- Microsoft Office
- Imovie
- Teamsite-Cms
- Photoshop
- Editorial
- Web Content Management
- Video Editing
- Writing
- Social Media Integration
- Omniture
- Website Promotion
- Logo Design
- Photography
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