Katherine Bailey
Director, Marketing & Activation, Brand, Marketing & Communications (Bmc) Uk & i @EY
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WORK HISTORY
Director, Marketing & Activation, Brand, Marketing & Communications (Bmc) Uk & i @EY
London, GB
EDUCATION
University of Surrey
BSc International Hospitality and Tourism Management
ABOUT KATHERINE BAILEY
A successful international marketing director with 18+ years experience in the professional services sector. Strong leadership, interpersonal, communication and organisational skills combined with the ability to work with stakeholders at all levels within complex global organisations. Extensive experience in the design and implementation of strategic and tactical plans in line with the vision of the organization. A visionary with a deep understanding of traditional and innovative marketing strategies and a proven track record of creating campaigns and initiatives that will increase revenue. Able to work well under pressure, managing multiple projects and working to tight deadlines with a variety of suppliers and intermediaries (locally and globally), includes the management of strategic corporate programmes. Strong capability in driving marketing excellence / optimisation programs including: marketing organisational and operational effectiveness (scorecards, reporting, HR, budgeting); and skills development / team mobilisation/ change management.
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