Katharine Santeiro
Director of Integrated Marketing, Paramount Global
- Role
- Director Integrated Marketing at Paramount
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Katharine Santeiro
Ten years of marketing experience with leading companies including Viacom, Madison Square Garden, Sesame Workshop, and Comedy Central. Experience has included- 360 degree marketing campaign launches - Influencer/Celebrity Casting - Social Strategy In the areas of- Brand digital and social campaigns - Network TV premieres - Music festivals - Concerts and Events• Bilingual English/Spanish speaker• Masters of Business Administration
Experience
Director Integrated Marketing
Sep 2019 — Present
Lead influencer strategy and casting for custom advertiser opportunities across top brands including but not limited to Pepsi, BMW, Walmart, Mattel, Bank of America, Zelle- Negotiate talent deals on behalf of ViacomCBS advertisers - Build relationships across the talent industry with major agencies and talent managers
Education
Fordham University Graduate School of Business
MBA
Fordham University - Gabelli School of Business
BS
Skills
- Word
- Marketing Research
- Microsoft Word
- Event Planning
- Excel
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Social Media
- Digital Marketing
- Event Management
- Digital Strategy
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