Katharine Larsen

About Katharine Larsen

A graduate of Harvey Mudd College, I currently serve as a Solutions Consultant at Bidgely, where I act as a lead subject matter expert for SaaS-based energy efficiency, customer engagement, segmentation & targeting, and analytics solutions. My core competencies include strategic business development, proposal management, and creating advanced product marketing materials to support customer engagement and growth. At Bidgely, I collaborate with cross-functional teams to deliver tailored technical solutions and pre-sales support, from discovery to contracting stages. By leveraging competitive market analyses and fostering strong client relationships, I contribute to shaping go-to-market strategies and driving revenue growth. My goal is to empower organizations with innovative energy solutions, while fostering collaboration and enabling data-driven decision-making.

Experience

1. Solutions Consultant

   Bidgely

   Apr 2024 — Present · Los Angeles, CA, US

   Lead subject matter expert for all SaaS based energy efficiency and customer engagement products as well as joint subject matter expert for all EV and Analytics products. Knowledgable on direct integration, embedded widget, and API configurations.• Manage all customer proposal and RFP development and pricing, directly resulting in $2.2M+ of new revenue. • Deliver full pre-sales support ranging from first discovery, product demos, proposal development, and contracting.• Led end-to-end competitive analysis across the market, synthesizing data from key competitors to identify opportunities and inform GTM strategy.• Develop crucial product marketing materials including solution specific presentations, and customer product journeys, and lead cross-team collaboration to develop solution briefs, and a larger resource library.