Katharine Pippen
Sr. Channel Marketing Analyst, Retail Media
- Role
- Sr Channel Marketing Analyst, Retail at Kohler Co.
- Location
- Auburn, AL, US
- LinkedIn followers
- 500 followers
About Katharine Pippen
I’m a results‑driven marketing professional with experience across merchandising and retail media. I began my career managing category assortments at The Home Depot before transitioning into retail media, where I managed a portfolio of forty vendor accounts.I currently work as a Senior Marketing Analyst at Kohler where I translate complex data into clear, actionable insights that improve retail performance, strengthen customer engagement, and optimize our digital shelf presence. I’m passionate about continuous learning, cross‑functional partnership, and leveraging data to drive smarter decision‑making. I partner cross‑functionally to evaluate campaign effectiveness, identify growth opportunities, support budget and bidding strategies, and advance retail media automation to drive greater efficiency and scale.
Experience
Sr Channel Marketing Analyst, Retail
Apr 2025 — Present
Leads execution and optimization of paid search and display campaigns to grow market share and improve return. Collaborates cross-functionally and with channel managers to align media strategy with category goals, and delivers performance insights to influence strategic decisions across teams and leadership.
Education
Auburn University College of Human Sciences
Minor in Human Sciences
2019 — 2019
Auburn University
Bachelor's of Science Degree
2016 — 2020
Mountain Brook High School
3.7
2013 — 2016
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