Katharine Kistler
Director of Content at ButterflyMX
- Role
- Director of Content at ButterflyMX
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Katharine Kistler
https://katharinekistler.wixsite.com/websiteCopy and technical writer with an M.F.A. in Creative Writing who enjoys figuring out the rhetoric that works for a targeted group of people and persuading them through powerful composition. I am skilled in copywriting, web content and feature writing, as well as event planning and small-scale social media marketing on Twitter and Instagram.
Experience
Director of Content
Apr 2024 — Present
Elevated from Content Manager- Led an in-house Content team with 5 direct reports- Oversaw content marketing & SEO strategy, including backlink growth, keyword mapping, search engine rank tracking, and creating new pillar content- Spearheaded new initiatives including Pinterest marketing and customer case studies- Led content quality control for the entire Marketing team and across the company- Collaborated with third-party SEO advisors to improve site SEO- Adapted the brand’s content strategy in response to the changing landscape of content, primarily the advent of artificial intelligence, to establish a company generative engine optimization (GEO) strategy.
Education
Texas State University
Master of Fine Arts - MFA, Creative Writing
2017 — 2020
The University of Texas at Austin
Bachelor of Arts - BA, English Language and Literature, General
2014 — 2017
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