Katharine Jop
VP, Content Marketing Senior Consultant at Truist
- Role
- Content Marketing Senior Consultant at Truist
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Katharine Jop
For more than a decade, I’ve helped financial services organizations build stronger…
Experience
Content Marketing Senior Consultant
Jan 2020 — Present
Currently managing the team of exceptional content strategists responsible for corporate, branch, experiential, and regional marketing at Truist, while serving as the lead content strategist for our brand campaign and the Truist Championship. I also lead regular brand voice trainings to teach internal partners and external agencies how to deliver the clear and consistent message that Truist is the bank that leads with knowledge and care.Previously, I\'ve helped develop strategic marketing content to engage our retail, deposit, and small business clients find their fit from our suite of banking products and services.
Education
Elon University
B.A., Corporate Communications; Business
2003 — 2007
Skills
- Market Research
- Web Content Management
- Company Newsletters
- Event Management
- Marketing
- Sales Support Tools
- Social Media Marketing
- Website Updating
- Social Media Content Development
- Brand Developement
- Microsoft Office
- Sales
- Business Development
- Digital Marketing
- Advertising
- Website Development
- Social Media
- Account Management
- Brand Development
- Insurance
- Project Management
- Marketing Communications
- Event Planning
- Management
- Email Marketing
- Public Relations
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