Katharine Hirsch
Senior Marketing Leader | Digital & Brand Strategist | Driving Engagement & Revenue Growth | Expert in Social Media, Email & Influencer Marketing | Storytelling for Impact
- Role
- Senior Director of Marketing at Frost Valley YMCA
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Katharine Hirsch
Marketing is more than just promotion—it’s storytelling with purpose. Throughout my career, I’ve leveraged the power of narrative to shape brand identity, drive engagement, and deliver measurable business impact. By blending data-driven insights with creativity, I craft marketing strategies that don’t just capture attention but also inspire action. My journey began in retail, where I saw firsthand how messaging influences decision-making. From there, I transitioned into marketing, eager to bridge the gap between strategy and execution. Today, as a senior marketing leader, I specialize in digital, brand, and influencer marketing, with expertise spanning social media, email, and public relations. I thrive on developing innovative campaigns that increase engagement, optimize conversion, and build lasting brand affinity. At Frost Valley YMCA, I’ve spearheaded strategic initiatives transforming marketing effectiveness. These initiatives include rebranding efforts, influencer partnerships, and digital-first donor communications, leading to record-breaking fundraising results. I’ve also introduced agile marketing processes, managed the complete revamp of the website, enhanced Salesforce using developer tools to build dashboards, and implemented Hootsuite and Mailchimp to improve efficiency and streamline operations. Whether launching an integrated campaign, refining brand positioning, or leveraging data for optimized decision-making, I ensure every touchpoint aligns with the bigger picture. Above all, I lead with curiosity and adaptability. I always seek new ways to connect with audiences and elevate marketing\'s impact. Technologies: Adobe Creative Cloud, Canva Pro, Salesforce CRM (Administration), Google Analytics, Web Platforms (WordPress, Shopify, Square), Basic Coding (HTML, Python, Apex)
Experience
Senior Director of Marketing
Jan 2025 — Present · Claryville, NY, US
Education
Portledge School
High School Diploma
Columbia University in the City of New York
Bachelor's degree
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