Katharine Fesperman
Sr Category Marketing Manager @ Royal Cup, Inc. | Brand Manager | Product Ambassador | Project Manager
- Role
- Senior Category Marketing Manager at Royal Cup, Inc.
- Location
- Birmingham, AL, US
- LinkedIn followers
- 500 followers
About Katharine Fesperman
At Royal Cup, Inc, my role as Senior Category Marketing Manager involves steering the…
Experience
Senior Category Marketing Manager
Oct 2022 — Present · Birmingham, AL, US
Oversee and optimize company product portfolio across 5 brands - over 2,500 offerings - coffee, tea, juice and allied finished goods- Lead company commercialization process delivering impactful product rollouts that meet business objectives and exceed customer expectations, surpassing 2019 - Conceptualized and lead the launch of Royal Cup Sweet Latte, the company’s first RTD canned beverage, requiring new production workflows, manufacturing partners, and companywide education, expanding the brand’s market presence and diversifying revenue streams for customer label - Maintain in-depth knowledge of category offerings and co-manufacturer capabilities to meet customer expectations that are aligned with company efficiency and positioning - Leverage market analysis, competitive intelligence, and cross-functional collaboration to deliver impactful results and foster category leadership across multiple industry segments- Create supporting resources and conduct companywide product training - Ensure consistent brand integrity across all brand resources and packaging materials in house and with external partners- Collaborate with cross functional teams to create and facilitate seasonal product launches, product transitions, and liabilities depletion
Skills
- Microsoft Office
- Leadership
- Event Planning
- Time Management
- Teamwork
- Powerpoint
- Customer Service
- Microsoft Word
- Social Media
- Communication
- Social Networking
- Positive Can-Do Attitude
- Public Speaking
- Writing
- Organized Multi-Tasker
- Social Media Marketing
- Webex
- Visual Studio
- Kronos
- Mac Os
- Quickbooks
- Networking
- Study Abroad Programs
- Salesforce.com
- Sap2000
- Account Management
- Microsoft Excel
- Marketing
- Microsoft Powerpoint
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