Kotty Shepard

About Kotty Shepard

Dynamic and results-driven Marketing Manager with a strong track record of leading trade…

Experience

1. Marketing Manager - Bh North America

   Bucher Hydraulics

   Sep 2018 — Present · Elgin, IL, US

   As the North America Marketing Manager, I lead cross-functional projects from concept through execution, collaborating with Sales, Engineering, Product Management, and our global marketing team in Europe to drive alignment and deliver successful marketing initiatives. I manage the North American marketing and trade show budgets, oversee all aspects of trade show planning and execution, and support new product launch campaigns with targeted regional strategies. I ensure brand consistency across all marketing and departmental channels by maintaining brand standards. I review translated (German to English) content for clarity and accuracy. I actively participate in global marketing strategy sessions to align messaging and share best practices across locations. Additionally, I supervise and guide our Marketing Coordinator, providing support in developing high-quality creative projects, including photography, videos, marketing collateral, and social content.

Education

• Iowa State University

  B.S

Skills

• Negotiation
• Brand Development
• Advertising
• Sales Operations
• Marketing
• Marketing Strategy
• Graphic Design
• Sales
• Office Administration
• Management
• Product Management
• Organization Skills
• Strategic Planning
• Brand Awareness
• Strategy
• Database Administration
• Trade Shows
• Contract Negotiation
• Sales Management
• Product Development
• Program Management