Katharine Conroy

About Katharine Conroy

Strategic thinker with extensive experience in business and marketing execution. Proven success developing actionable and measurable GTM, and Marketing Transformation strategies. An innovative marketing executive with experience driving revenue growth for global market leaders including Microsoft, Dell, PG & E, Cisco, AT & T, P&G, MillerCoors and Constellation Brands. Develop and support an inclusive culture of commitment, collaboration, accountability, and fun.Skills: • Strategic planning • Product and brand management. • Global Product marketing • Business strategy • Partner management • Global marketing launches • Marketing transformation • Customer Engagement/Lifecycle Management • Market Research and Consumer Insight • Social Strategy SEO/SEM • Campaign Analytics • Segmentation • Readiness and Onboarding Industry expertise:Communication & High Tech, CPG, Utilities and Financial Services Audiences:Enterprise, SMB, Consumers and Partners

Experience

1. Sr Manager Product Marketing

   Cadence 3

   Jun 2015 — Present

   Trusted to lead global launches of products, services, and features within the core Translator business • Amplified global product launches through social channels, PR, and events • Created Go-To-Market plan and localized materials: value propositions, key messaging, field marketing collateral, white papers, online content (website, blog & social media) videos, print, DM, and sales sheets• Lead the migration of an extensive product and services website to a new platform, design and content• Provided digital analytics using comScore, Omniture, and Google Analytics• Designed, composed and measured email product marketing campaigns, using Marketo• Cultivated cross-functional relationships to gain alignment on strategies and execution for products• Exceeded client expectations by providing deep subject matter expert guidance creating and implementing complex B2B, B2C and Partner Marketing Transformation (Traditional/Digital) Strategies

Education

• University of Colorado

  B.S., Bachelor's of Science, Business, Marketing; Minor Economics

Skills

• Market Research
• Sem
• Digital Media
• Multi-Channel Marketing
• Corporate Communications
• Leadership
• Crm
• Strategic Partnerships
• SEO
• B2b
• Direct Marketing
• Online Advertising
• Analytics
• Google Analytics
• Business Strategy
• Strategy
• E-Commerce
• Social Media Marketing
• Product Marketing
• Advertising
• Market Planning
• Web Analytics
• Digital Strategy
• Social Media
• Integrated Marketing
• Marketing Communications
• Marketing
• Lead Generation
• Online Marketing
• Go-to-Market Strategy
• Brand Development
• Segmentation
• Mobile Marketing
• Product Management
• Brand Management
• Marketing Strategy
• Competitive Analysis
• Start-Ups
• Creative Direction
• Marketing Research