Katharine Brenton
Strategic, efficient communications and marketing for mission-focused organizations and small businesses.
- Role
- Chief Marketing Officer at Pharos Premium Infused Beverages
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Katharine Brenton
Areas of expertise- Writing - any audience, any medium - Communications strategy and planning - Hispanic community outreach and Spanish language fluency- PR and media relations - Gathering, synthesizing and summarizing complex issues and information
Experience
Chief Marketing Officer
Pharos Premium Infused Beverages
May 2024 — Present · US
Supporting Pharos as a contractor to scale in the rapidly expanding THC-infused beverage space. I lead marketing and brand strategy efforts to help position Pharos as a trusted, high-quality alternative for health-conscious consumers seeking to drink less alcohol and unwind more mindfully.My work includes- Developing and executing content and email marketing campaigns- Crafting messaging that resonates with older and canna-curious consumers- Supporting retail and DTC sales through brand storytelling and customer education- Elevating the voices of the founders - Building awareness of Pharos\' mission to provide gentle-potency, great-tasting beverages made with all-natural ingredients and third-party tested for safety and quality
Education
The University of North Carolina at Chapel Hill
BA, Spanish Language and Literature
University of Colorado Boulder
MA, Print Journalism
Skills
- Feature Articles
- Resource Development
- Public Relations
- Information Gathering
- Media Relations
- Publications
- Public Policy
- Copy Editing
- Marketing
- Non-Profits
- Strategic Communications
- Grants
- Social Media
- Press Releases
- Community Outreach
- Community Development
- Writing
- Marketing Communications
- English-Spanish
- Research
- Volunteer Management
- Program Development
- Nonprofits
- Public Speaking
- Cultural Sensitivity
- Journalism
- Bilingual Communications
- International Relations
- Spanish-Speaking
- Strategic Planning
- Blogging
- Fundraising
- Philanthropy
- Grant Writing
- Publicity
- Social Networking
- Cultural Awareness
- Workforce Development
- Spanish
- Teaching English as a Second Language
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