Katharine Szeker

Global Marketing Director - Consumer Brand, Flavor Solutions, and Foodservice @McCormick & Company

Served as senior leader for Targeted Consumer Portfolio, Branded Foodservice, and Flavor Solutions divisions representing $2.5B global footprint. Set strategic direction for content, communications, and portfolio growth which elevated enterprise visibility and deepened customer and consumer engagement. Led flagship Flavor Forecast program, advancing global thought leadership and reinforcing category authority across 170+ countries. Operated as an enterprise connector and steward that aligned cross‑division priorities and drove unified, high‑impact initiatives.• Directed 360° integrated communications across paid, owned, social, and influencer channels contributing to double-digit lifts in brand visibility, increased content output efficiency by an estimated 25–30%.• Owned the Flavor Forecast creative platform end to end, driving its 25th anniversary evolution, expanding global adoption across 40+ markets, increasing earned media reach to 1B+ annual impressions and activating the platform through a breakthrough Smorgasburg Miami partnership. • Led and developed a team of 11, directing go to market planning, content strategy, creative development, community engagement, and sales enablement to strengthen customer relationships and accelerate portfolio growth.• Unlocked new business opportunities by identifying cross division synergies which led to powerful portfolio storytelling, improved collaboration, increased speed to market, and reduced duplicative workstreams.• Managed multimillion dollar sponsorships and activations with the Baltimore Ravens, Orioles and Preakness, expanding brand presence across large scale fan audiences and strengthening customer and community engagement.