Katharine Raab

Experience

1. Customer Experience & Advocacy Senior Manager

   Celonis

   Dec 2022 — Present

   Develops an intimate understanding of our Global customers’ needs, wants, and pain points through CRM quantitative and qualitative research and relationship building with Sales - Develops and executes marketing strategies to drive traffic to the website and convert prospects into customers - Actively executes campaigns designed around customer acquisition and brand development - Develops and implements marketing campaigns across various channels including email, social media, digital advertising, and content marketing to generate leads and drive customer acquisition - Collaborates with cross-functional teams including product development, sales, and creative to create and launch new initiatives, promotions, and product updates - Analyzes and reports on marketing performance metrics, making data-driven recommendations for optimization and improvement - Advises on shifts in Global program audiences, keyword mix, channels, tactics and story arcs based on campaign and content performance - Builds relationships with stakeholders as well as collaborates on whole processes with content strategists, writers and editors, aligning on brand messaging for all digital campaigns - Identifies and utilizes customer intent data to better refine customer personas and targeted messaging strategy

Skills

• Leadership
• Ability to Work in a Team
• Problem Solving
• Analytical/Quantitative Skills
• Social Media
• Interpersonal Skills
• Strong Work Ethic
• Public Speaking
• Research
• Communication Skills (Verbal)
• Microsoft Office
• Customer Service