Katharine Biggs

WORK HISTORY

EDUCATION

SKILLS

ABOUT KATHARINE BIGGS

Hi there! Welcome to my corner of LinkedIn. I am a results driven marketer, both creatively and commercially. I am meticulous in tracking whether strategy is delivering on the KPIs and goals set and am not afraid to pivot and adapt quickly when required. My ethos is human to human marketing. I don’t really prescribe to notion that B2B or B2C should have wildly different principles. Ultimately, we’re all just people selling to other people, hoping our messaging resonates and they choose to buy. Whether that’s a marketing tool, a house, a finance platform or a coat, the end goal remains the same. I studied Psychology, with a focus on Consumer Psychology, so my marketing style always focuses on how I can use behavioural research to get the best results. In the last decade I’ve worked across a whole host of industries, including real estate, sports goods, fashion, fine jewellery, MarTech, AI and supply chain tech. I love working in new industries - I’m quick to absorb information and my broad experience usually aligns in some way. I’ve led global marketing teams, particularly focusing on Strategic Comms, Brand, Content and Events. I’ve launched new markets and categories and built strategies for both launch and growth. Whether you need a strategic advisor, a marketing leader or a ‘doer’, my flexible approach can be adapted to work together. Here’s what I can do for you:COMMS STRATEGY AND EXECUTION: Channel mapping, persona and ICP mapping, change and transformation comms planning, campaign planning, data story development, awards entries, speaker pitching, exec comms… if it’s external or internal comms support you need, I’m your girl. PR/MEDIA: Press releases, briefing documents, data analysis, media list building, pitching, media reporting… everything you need for successful media placements. CONTENT STRATEGY: Brand positioning, messaging houses, tone of voice, brand guidelines.BRAND COPYWRITING: Blogs, reports, eBooks, whitepapers, marketing collateral, landing pages, website copy, product collateral, social media (long and short form copy), newsletters, scripts, SEO content… you name it, I’ll write it. EVENT MANAGEMENT: Event strategy planning, research and negotiation for booking, coordination, location sourcing, branding, presentation storyboarding, presentation training, panel hosting, follow-up comms… an end-to-end event management and campaign service. Obviously the above is by no means exhaustive. I craft bespoke packages for my clients so get in touch and we can work together to agree the scope of work you need!