Katharine A.
Lifecycle Marketing | CRM
- Role
- Senior Lifecycle Marketing Manager at Misen
- Location
- Missoula, MT, US
- LinkedIn followers
- 500 followers
Experience
Senior Lifecycle Marketing Manager
Oct 2024 — Present
Own calendar planning and execution across email, SMS, and cross-channel lifecycle campaigns-Maintain, optimize, and expand automated flows to drive engagement, retention, and incremental revenue-Lead testing strategy, including A/B and multivariate experiments, to inform creative, segmentation, and send strategy-Partner cross-functionally (Creative, Product, Ops, CS) to ensure campaigns align with brand, inventory, and customer insights-Evaluate and implement SaaS programs to streamline processes and reduce inefficiencies-Monitor and report on KPIs across lifecycle channels, turning insights into actionable recommendations-Provide general marketing project management support to keep launches, promotions, and evergreen programs on track.
Education
Denison University
BA, East Asian Studies
2007 — 2010
Nashville Software School
Analytics Jumpstart
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