Katharina McCawley
Senior Digital Marketing Manager | Driving Growth @ LinkedIn | MBA
- Role
- Senior Digital Marketing Manager at Linkedin
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Katharina McCawley
MBA degree holder from the University of Illinois at Urbana-Champaign. Senior Digital Marketing Manager at LinkedIn with over 8 years of experience leading cross-channel teams and utilizing analytics to govern strategy. Proven track record of driving brand awareness and lead generation via PPC, social media, SEO, and programmatic channels. MBA holder skilled in data analysis, with a strong ability to use insights to inform and improve digital marketing efforts. Dual U.S. and German citizen with both domestic and international work experience.Currently reading:\"Thinking- The New Science of Decision-Making, Problem-Solving, and Prediction\" by John Brockman
Experience
Senior Digital Marketing Manager
May 2024 — Present
Foster robust partnerships between LinkedIn Marketing Channels and internal teams, to consistently exceed quarterly ROI targets.• Develop and execute comprehensive digital media strategy, driving increased brand visibility and engagement.• Orchestrate seamless collaboration across LinkedIn Marketing channels, optimizing campaign performance and delivering actionable insights to executives.
Education
University of Kassel
Bachelor of Arts - BA, Business Economics and Romance Linguistics
University of Illinois Urbana-Champaign
Master of Business Administration - MBA
2019 — 2020
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