Katharin Bammann
Customer Engagement Planning @RCL - Reitmans Canada Ltd/Ltée
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WORK HISTORY
Customer Engagement Planning @RCL - Reitmans Canada Ltd/Ltée
EDUCATION
Amsterdam University of Applied Sciences
Bachelor of Applied Science - BASc, International Sports, Management and Business
ABOUT KATHARIN BAMMANN
Hi! I’m Kath and I relocated to B.C, Canada in late 2025 and have now joined RCL - Reitmans Canada in my newly created role in Customer Engagement, driving a unified approach to customer engagement across the three RCL brands. In my most recent role as Manager Europe Membership at adidas, I was responsible for driving the point redemption product and purpose strategy and activations as part of adidas\' loyalty program adiClub as well as driving membership in the lifestyle and brand pillars of our business. My role was very cross-functional and project based, hence allowing me to excel in stakeholder and project management. Additionally, while my role was rooted within digital, my scope also included an omnichannel view and extending digital marketing activations into the brick & mortar space to create an online-to-offline loop.I\'m highly passionate about both sports and the outdoors, and I strongly believe in leveraging a brand\'s power for the better through storytelling, consumer involvement and actively living corporate values.
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