Kathleen A.
Digital Experience & Content Specialist @OPB (Ontario Pension Board)
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WORK HISTORY
Digital Experience & Content Specialist @OPB (Ontario Pension Board)
Toronto, ON, CA
EDUCATION
Humber College
Ontario Graduate Certificate, Content Strategy
University of the Philippines
BA, Organizational Communication, General
Humber College
Ontario Graduate Certificate, User Experience
ABOUT KATHLEEN A.
I am passionate about creating user-centric digital experiences that drive engagement and deliver results. With 10 years of experience spanning entertainment, media, news, sports, music, and lifestyle industries, I bring a unique blend of strategic content development, UX design, and data-driven marketing expertise. At the Ontario Pension Board, I specialize in enhancing digital experiences for members by ensuring web content accuracy, accessibility, and effectiveness. Proficient in design thinking, I have led workshops, user interviews, and persona development to understand and address user needs deeply. My hands-on experience with CMS platforms and analytics tools ensures that content is not only engaging but also optimized for performance. Previously, I have successfully led cross-functional teams in the redesign of digital products, aligning business objectives with user expectations to create seamless and innovative user journeys. My strategic insights have also driven impactful partnerships and revenue growth initiatives. Certified Lean Six Sigma Yellow and Green Belt, I have also trained Ontario Public Service employees in lean methodologies, helping streamline processes and deliver measurable improvements.
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