Kat Gates

About Kat Gates

As a Creative Lead in Google’s Creative Works, I help some of the world’s largest brands design their campaigns to solve business challenges and drive ROI on YouTube which includes using data, insights and storytelling expertise to forge deeper connections with audiences. I also teach brands how to use AI for creative intelligence to drive campaign effectiveness and for creating asset variety at scale. As the Creative Director for the Shorts Experimentation Program, I have been tapping into insights, data and my knowledge of culture and trends to design experiments that uncover the creative levers that drive business objectives.With over 15 years of global creative leadership experience, I have led award winning and business driving campaigns both in-house (Meta and Viacom’s influencer marketing agency - WHOSAY) as well as creative agencies including Saatchi (NY and Frankfurt), Publicis and Leo Burnett.In an effort to fully understand YouTube - I started a YouTube channel and am nearing subscribers. This has provided me with a hands-on understanding of building for YouTube and social platforms as well as integrating influencers and creators strategically throughout the marketing journey.My channel: youtube.com/c/KatGatesBuettner

Experience

1. Creative Council Member

   Advertising Research Foundation Arf

   Jun 2024 — Present · New York, NY, US

Education

• Peabody Institute of the Johns Hopkins University

  Cello

Skills

• Logo Design
• Advertising
• Direct Mail
• Social Media Marketing
• Adobe Creative Suite
• Data Analysis
• Interaction Design
• Creative Strategy
• Online Advertising
• Brand Development
• Mobile Marketing
• Corporate Branding
• Integrated Marketing
• Influencer Marketing
• Interactive Marketing
• Graphic Design
• Branding & Identity
• Beauty Industry
• Marketing
• Social Media
• Digital Strategy
• Art
• Commercials
• Brand Architecture
• Television
• Corporate Identity
• Typography
• Concept Development
• Web Development
• B2b Marketing
• Outdoor Advertising
• Copywriting
• Art Direction
• Digital Media
• Digital Marketing
• Marketing Strategy
• Adobe Photoshop
• Creative Direction
• Interactive Advertising