Kat Faulkner

About Kat Faulkner

I\'m a brand and marketing professional with 14 years of experience – both in-house at a global nonprofit and account management for a variety of clients at an agency. I\'m skilled at planning, developing, and executing marketing strategies across channels. I\'m an expert communicator with unyielding curiosity and a problem-solving mindset. I take pride in fostering a team environment marked by accountability, openness, and integrity. I\'ve been at Water.org for 10 years, as part of the marketing and fundraising team. In my current role as Senior Manager, Marketing, I lead the strategy and oversee execution of Water.org brand, marketing, fundraising and communication initiatives. This includes leading the strategy and directing the execution of the marketing content calendar and campaigns plan, which includes social media, email marketing, paid media, PR, and direct mail tactics. My responsibilities also include developing content and communications to support the needs of the brand and internal clients, managing the Water.org website, and spearheading planning, goal setting, reporting, and business transformation initiatives across the team and with our internal and external partners.For four years, I was an Account Manager at Diamond Merckens Hogan, an advertising agency in downtown Kansas City. As a young professional, DMH offered me hands-on experience in the marketing and advertising agency world. I worked with clients in industries such as animal health, consumer goods, B2B, legal, and tourism & hospitality. I also worked on a broad spectrum of traditional and digital tactical executions and was given the opportunity to participate in strategic marketing planning as a part of a medium-sized agency.In May 2012, I graduated from William Jewell College with a degree in Business-Marketing and Applied Critical Thought and Inquiry. My collegiate leadership experiences include being a team captain for the volleyball team, Academic Chairman and Vice-President of New Member Education for the Zeta Rho chapter of Delta Zeta, Panhellenic Council Secretary, Mortar Board and the Pryor Leadership Studies program.

Experience

1. Senior Manager, Marketing

   Water.org

   Oct 2023 — Present

   Leads strategy and oversees execution of Water.org brand, marketing, fundraising and communication initiatives- Leads strategy and directs execution of marketing content calendar and campaigns plan, which includes strategic direction and project management of social media, email marketing, paid media, PR, and direct mail- Leads creative team to develop content, messaging, and communications to support the needs of the brand and internal clients across the organization, ensuring effective brand management across all touch points- Defines the strategy and leads the management of the website, which includes directing the broader team and agency to execute key projects and ongoing responsibilities- Contributes to development and implementation of annual and multi-year operating plans. Initiates team-level planning, goal setting, and reporting. Drives business transformation efforts and aligns the team’s priorities to deliver results.

Education

• Warrensburg High School

  High School

  2004 — 2008

• William Jewell College

  Bachelor's Degree, Business - Marketing, Communications

  2008 — 2012

Skills

• Public Relations
• Media Relations
• Account Management
• Cause Marketing
• Marketing Communications
• Attention to Detail
• Social Media
• Public Speaking
• Team Leadership
• Marketing
• Leadership
• Event Planning
• Event Management
• Press Releases
• Situational Leadership
• Strategic Consulting
• Leadership Development
• Fundraising
• Marketing Strategy
• Community Service
• Hard Worker
• Teamwork
• Organizing
• Marketing Research
• Integrity
• Fast Learner
• Digital Marketing
• Strategy
• Presenter