Kate Winckler

About Kate Winckler

Innovative and detail-oriented Marketing Communications Manager with experience in developing digital marketing strategies, fostering strong public relations, and integrated brand marketing. Highly skilled in driving audience engagement, collaborating with marketing teams, and managing successful campaigns. Special focus on K-12 school communications and public school referendum information campaigns. Skills in business development, account management, and fostering strong customer relationships. CORE COMPETENCIES Public Relations & Marketing | Community & Stakeholder Engagement | Campaign & Project Management | Relationship Building | Communication & Presentation Skills | Social Media & Brand Management | Communications ResearchTECHNICAL SKILLSGraphic design using Adobe Creative Suite and Canva Survey development and analysisMarketing project management systemsGoogle Analytics, SEO, and website content management systemsPhoto and video ideation, messaging, and production schedulingIAP2 Foundations in Community Engagement Certification Portfolio: https://katewinckler.com

Experience

1. Marketing Communications Manager

   Berghammer Construction

   May 2024 — Present · Milwaukee, WI, US

   Adept at identifying needs, clarifying priorities, and driving communications and branding results- Utilize creative and collaborative skills to create effective social media and marketing content using internal and external resources- Manage marketing efforts with analytical skills, performance metrics, and effective and consistent brand messages- Manage communications by implementing best practices to improve brand awareness and reputation.

Education

• Ball State University

  Master of Arts - MA, Public Relations

  2022

• Coursera

  Organizational Leadership (4 courses)

  2016 — 2016

• St. Norbert College

  B.A., ENGLISH

• St. Norbert College

  Bachelor of Arts - BA, English

• Divine Savior Holy Angels High School

  College/University Preparatory and Advanced High School/Secondary Diploma Program

Skills

• Advertising
• Website Development
• SEO Copywriting
• Community Outreach
• Graphic Design Software
• Search Engine Optimization (SEO)
• Copywriting
• Public Speaking
• Program Management
• Social Media Marketing
• Strategic Media Relations
• SEO
• Online Marketing
• Content Development
• Focus Groups
• Marketing Communications
• Marketing
• Communications Planning
• User Experience
• Web Marketing
• Press Releases
• Audience Analysis
• Project Management
• Content Management
• Basecamp
• Graphic Design
• Social Media Development
• Digital Marketing
• School Marketing
• Newsletters
• Strategic Content Development
• Video Production
• Internet Marketing
• Creative Strategy
• Social Media
• Digital Strategy
• Scriptwriting
• Social Media Communications
• Public Relations (Apr)
• Email Marketing