Kate Krane

About Kate Krane

I joined Avanade in May of 2022 for the launch of Avanade X - our experiences business group. There are a ton of agencies out there doing excellent digital design work, but we bring something unique to the table that made me excited to grow with the business. As a technology first company, grounded in Microsoft and with deep Sitecore and Adobe partnerships.we\'ve picked a lane - you\'ll never see something we can\'t build from us. We bring the strategic thinking of a management consulting firm, the creative firepower of a traditional agency, and the delivery excellence of a systems integrator. I worked at Edelman July 2018 - May 2022 and during my tenure there managed the Brand, Digital, Influencer, and Delivery teams for the PNW at various times. I consistently lead Brand and Digital along with oversight of key clients including California Walnuts, HP, Owlet, ASMI, Viking River Cruises, Tourism Wyoming, Savers, PCC, and Wines of Substance.I worked at SapientRazorfish and managed a portfolio of West Coast business relationships and teams in multiple offices. My accounts included T-Mobile, Nordstrom, Starbucks, Taco Bell, HPE, Stanford Health Care, and Microsoft (including a Windows Phone Digital AOR account, Bing, and WWRS Mobile). I managed up to $45 million in revenue.I worked at POP overseeing the Microsoft Account from 5/10-3/12. My role was primarily business development/managing existing business. We did exciting work with WWRS, Windows, Hotmail, Server & Tools, etc. We developed many Windows Phone apps- a favorite project was Amazon Shopping and Amazon Kindle Reader. I managed $6 million + in revenue.I worked at Cole & Weber- a creativity company that delivers business impact by involving people in brand experiences- from 5/08-5/10. I was the Account Director for Target, Microsoft, and Epson/3LCD. I also worked on The Best of Us campaign for the International Olympic Committee. I managed $12 million + in business.I worked at AARF from 1/06-5/08 almost exclusively on Microsoft. My responsibilities were focused around business development, strategic direction, project leadership, contract coordination, relationship management, and team management for consulting projects. I managed $3 million + in revenue, primarily in web dev. I did manage projects for other clients, including an Expedia initiative from 1/06-8/06 and Cingular work from 12/06-6/07.I worked at Publicis West from 1/04 - 1/06. Clients: T-Mobile 1/04-5/05, Real Networks 5/04-1/06, DISH Network 1/05-1/06.

Experience

1. Sir Director, Avanade X West Lead

   Avanade

   Feb 2024 — Present · Seattle, WA, US

Education

• University of Virginia

  BA, Foreign Affairs Major/ Religion Minor

  1997 — 2001

Skills

• Digital Strategy
• Sem
• Advertising
• Integrated Marketing
• Digital Media
• B2b
• Direct Marketing
• Media Planning
• Social Media Marketing
• Email Marketing
• Creative Strategy
• Online Advertising
• Mobile Marketing
• Analytics
• Interactive Marketing
• Account Management
• Strategic Planning
• Business Development
• Digital Marketing
• Relationship Marketing