Kate Sitarz

About Kate Sitarz

You want effective copy, right?\"Duh,\" you think.\"Who wants ineffective copy?\" But after more than a decade of writing for in-house teams, agencies, and as a flying-solo business owner, I\'ve learned that most writers *don\'t* write effective copy. Why? Because they only think creatively, not strategically. Whether I\'m writing a headline or tackling a article, I\'m writing copy that takes into account not only your voice, but your audience, your industry, and your project goal. And, thanks to my once-upon-a-time copyediting background, your copy will never sound like it was spit out of Google translate. Though I put my best work forward on every project (I\'d be out of work if I didn\'t!), at the end of the day we\'re not in an ER room saving lives. We spend more time at work than perhaps anywhere else, so let\'s keep things fun. View my work at katesitarz.com and let\'s talk about how I can help you meet your goals with the right words.

Experience

1. Marketing Manager

   Nicki K Media

   Oct 2020 — Present

   I lead a team of talented freelancers—including designer, social media manager, podcast editors, and copywriters—to develop, execute, and optimize marketing initiatives that drive measurable results for the #1 all-in-one online copywriting training program. Together, we empower aspiring copywriters to build sustainable, successful careers- Strategically test and refine emails, opt-in pages, and sales pages to consistently improve open rates, CTRs, opt-in rates, and conversion rates- Developed and launched new revenue streams, including a monthly membership program (CCA Plus), physical workbooks, and live info session events that attract and convert warm leads-Co-host the Build Your Copywriting Business podcast, launched in 2020—now with 250+ episodes and over 1 million downloads- Oversee content strategy and funnel development across multiple channels, ensuring a consistent brand voice and high-quality user experience- Built systems that make repurposing and updating content seamless, improving SEO in under 6 months from 5K monthly clicks to 7K+ monthly clicks- Oversee Google Ads and collaborate with Meta ads manager on testing

Education

• Emerson College

  BA, Writing, Literature, and Publishing; Photography

  2006 — 2009

Skills

• Freelance Writing
• Advertising
• Feature Writing
• Feature Articles
• Wordpress
• Proofreading
• Social Media
• Creative Writing
• Content Development
• Press Releases
• Digital Media
• Brand Development
• Editing
• Microsoft Office
• Email Marketing
• Facebook
• Writing
• Content Marketing
• Marketing Copy
• Content Management
• Twitter
• Web Content
• Newsletters
• Digital Marketing
• Content Strategy
• Copy Editing
• Marketing
• Online Advertising
• Copywriting
• Blogging
• Branded Content
• Fact-Checking
• Social Media Marketing
• Brochures
• Research
• Web Content Writing