Kate Sinclair

WORK HISTORY

EDUCATION

ABOUT KATE SINCLAIR

Empathy and curiosity are at the root of every decision I make. With a mixed background in UX design, anthropology, and marketing, I\'m constantly searching for what influences people\'s behaviour and what makes them \"tick\". I am passionate about creating solutions that empower users through creativity, collaboration, and a people-first mindset. Over the years, I have developed sharp business acumen and the ability to speak with highly technical resources in order to relay design concepts and gather/understand business needs. § My educational and career journey has crafted me into a sharp UX professional. My education in anthropology taught me how to look at human behaviour through a number of different lenses and developed my critical thinking and research skills. My marketing background fostered my ability to market products and solve problems in unique ways. Technical recruiting developed my ability to understand technical requirements and speak with highly technical resources, while account management enhanced my relationship-building skills and ability to gather requirements from leadership. Now, I am refining my ability to design intuitive interfaces, develop digital strategies, create effective content, conduct effective user research, and execute digital projects. § Key Competencies: ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎- Creative problem solving and understanding the deeper \"why\" ‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎- Understanding users through empathy and research ‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎- Creating user flows and journeys ‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎- Utilizing UX writing to create meaningful interactions ‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎- Optimizing information architecture and content organization ‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎- Wireframing and prototyping (rapid and in-depth) § Software: ‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎- Design: Figma, InVision, Sketch, Adobe InDesign, Adobe Photoshop, Adobe Illustrator § “Make it simple, but significant.”