Kate Sansing
Marketing and Brand Strategy | Team Leadership | Project Management
- Role
- Director, Marketing Operations, Regional & Retail Marketing at AAA-The Auto Club Group
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Kate Sansing
20+ years of experience leading teams and driving strategic marketing and analytics initiatives across a variety of industries including travel & hospitality, construction, manufacturing and entertainment. 7 years with Walt Disney Parks & Resorts and 7 years with electrical components manufacturer Thomas & Betts Corporation. • Relationship Manager: Proven ability to collaborate and build strong relationships within all levels of an organization, as well as with external partners including subcontractors and vendors. Skilled at people management, including oversight of direct and contract employees. Supervised up to 55 team members.• Highly Analytical: Strong acumen for budget management, forecasting, financial analysis and cost monitoring. Developed and managed budgets of up to $16M; monitored and analyzed budgets of up to $125M.• Effective Communicator: Skilled at presenting key information, conveying value propositions, and gaining buy-in with diverse audiences. Also experienced at selecting and managing vendors and negotiating contracts. • Strategic Planner and Critical Thinker: Focused on the big picture and long-term vision while also excelling at the tactical level by planning, implementing, achieving deadlines and driving results.• Resourceful Problem Solver: Emphasis on process improvement. Experience developing and overseeing change initiatives, including those implemented to enhance profitability, improve client/customer satisfaction and to achieve internal efficiencies.
Experience
Director, Marketing Operations, Regional & Retail Marketing
Oct 2020 — Present
Education
The University of Texas at Austin
BBA, Marketing
Carnegie Mellon University - Tepper School of Business
MBA, Strategy, Economics and Quantitative Analysis
Skills
- Digital Marketing
- Email Marketing
- Competitive Analysis
- Music Production
- Event Management
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Online Marketing
- Data Analysis
- Leadership
- Marketing Communications
- Event Planning
- Marketing
- Public Relations
- Business Strategy
- Financial Modeling
- Management
- Strategy
- Social Networking
- Project Management
- Entrepreneurship
- Social Media
- Strategic Planning
- Entertainment
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