Kateryna Panova

AI for immigration and visas

Role
Digital Communications Consultant at Multiple Companies
Location
Charlotte, NC, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Kateryna Panova

A journalist turned tech entrepreneur. I work on reimaging immigration. I…

Experience

  1. Digital Communications Consultant

    Multiple Companies

    Jan 2008 — Present

    Established, implemented and managed digital PR and marketing strategies for various companies in healthcare, legal, HR, financial, transport and tech sectors. • Managed website development, SEO, PPC.• Managed media relations.• Established online and social media strategy.• Acted as spokesperson, coached staff on delivering the messages and appearing in front of the camera.• Anticipated reputation & business risks and coordinated responses. • Conducted business conferences.• Created content myself; oversaw development of messages, press materials, social posts and other communication tools by others.• Implemented tools and methods to track and report the reach and effectiveness of marketing efforts.• Helped develop product positioning and messaging.• Implemented market insights across platforms (online, offline, mobile, video, interactive).

Education

  • Taras Shevchenko National University of Kyiv

    MS, Economics

    2002 — 2008

  • Craig Newmark Graduate School of Journalism at CUNY

    Tow-Knight Fellow, Enterpreneural Journalism

    2019 — 2019

  • New York University

    Master of Arts (MA), Web & Innovation in Journalism

    2013 — 2014

Skills

  • Digital Marketing
  • Politics
  • New Media
  • Newsletters
  • Publishing
  • News Writing
  • Newspapers
  • Marketing Communications
  • Publications
  • Online Advertising
  • Strategic Communications
  • Broadcast
  • Copy Editing
  • Marketing
  • Editorial
  • Content Management
  • Corporate Communications
  • Magazines
  • Copywriting
  • Journalism
  • Storytelling
  • Broadcasting
  • Social Media Marketing
  • Online Journalism
  • Press Releases
  • Digital Media
  • Web Content
  • Television
  • Social Media
  • Blogging
  • Russian
  • Web Content Writing
  • Public Relations
  • Internal Communications
  • Proofreading
  • Media Relations
  • Editing
  • Translation

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Kateryna Panova — Digital Communications Consultant at Multiple Companies in Charlotte, NC, US | Unifers