Kateřina Hurlburt

@Pacific Hospitality Group

Responsible for a strategic vision and marketing direction for 6 hotels and resorts of the Meritage Collection of Pacific Hospitality Group. Work closely with in-house marketing team and a Corporate Director of Integrated Marketing to generate profitable revenues through all applicable channels by fully leveraging marketing programs at the property and brand level and ensuring marketing efforts are effectively integrated with the selling efforts of the organization. Key responsibilities include ensuring pull through of relevant marketing programs, brand positioning, channels, platforms, and initiatives; developing and implementing property and market-based programs based on local need-times and demand generation opportunities.