Katerina Greco
Market Research Specialist | Helping Brands Grow with Market Research
- Role
- Market Research Specialist at Fuse3
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Katerina Greco
Hi, I’m Katerina! A marketer who loves (yes really) digital strategy, market…
Experience
Market Research Specialist
Sep 2025 — Present · Sacramento, CA, US
As the Market Research Specialist at FUSE3, I transform data into actionable strategies to improve marketing efforts, optimize lead generation, and enhance brand visibility across all platforms. My process begins with thorough research, where I document and streamline workflows while staying current on industry trends, marketing tools, and analytics platforms. I monitor competitor marketing activities, extract valuable insights, and identify client network opportunities and relevant industry events. This research supports strategic initiatives that improve lead quality and conversion rates.On the analysis side, I refine buyer personas and improve the Ideal Client Profile (ICP), targeting based on data to ensure marketing and sales efforts are aligned. I analyze the website traffic and categorize Dealfront data. Review Google Ad leads to qualify and integrate strong contacts into drip campaigns and flag low-value PPC clicks to optimize ad spend.Beyond research and analysis, responsibilities include executing disruptive marketing campaigns and refining mailing lists based on the ICP. Plus, managing engagement across multiple LinkedIn accounts to reconnect with lost-opportunity companies and competitors.
Education
Charter University Prep
Regular/General High School/Secondary Diploma Program
Cornell University
Certificate , Market Research
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