Katerina Schenke
Senior Quant Ux Researcher @Huckleberry Labs
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WORK HISTORY
Senior Quant Ux Researcher @Huckleberry Labs
Lead mixed-methods research that synthesizes qualitative insights and backend behavioral data to tell a cohesive story of the user journey—connecting what users say, what they do, and why it matters to product and business outcomes.Diagnose drivers of activation, retention, and early churn across the user lifecycle, translating fragmented signals into clear product levers and prioritization decisions.Built predictive models using backend data to identify month-one churn drivers, pairing quantitative signals with qualitative context to uncover education and value-realization gaps.Example: Research revealed onboarding and education as key retention levers, informing prioritization of widget education and contributing to a 150% increase in widget installation.Partner closely with Product, Design, and Engineering to shape the flagship product roadmap, expanding content offerings based on validated user needs, engagement patterns, and market opportunity.Defined and owned experience metrics beyond acquisition, conversion, and retention to measure usability, value delivery, and long-term engagement, enabling more holistic evaluation of product impact.
EDUCATION
UCLA
Bachelor of Arts (B.A.), Psychology, German
UC Irvine
Doctor of Philosophy (Ph.D.), Education
ABOUT KATERINA SCHENKE
Senior Mixed Methods UX Researcher with over 14 years experience in educational evaluation, gaming, and social media for adult and child users. Specialized in synthesizing qualitative research and backend behavioral data to tell a complete story of the user journey, enabling teams to diagnose churn, identify growth levers, and prioritize high-impact product decisions. Expertise in measuring hard-to-measure constructs like learning, engagement, and relevance.Methods toolbox:SoftwareRStataSQLQualtricsUserZoom TableauQuantitativeSurveysLog dataFactor analysisANOVARegression Multilevel modelingStructural equation modelingItem response theoryPattern analysisTime series analysisQualitativeInterviewsUsability testingPlaytesting Cognitive Labs Observations
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