Katerina Samoilis
Service Designer @Legal & General
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WORK HISTORY
Service Designer @Legal & General
London, GB
EDUCATION
General Assembly
User Experience Design Immersive course, User Experience Design
University of the Arts London
Foundation degree, Art and Design
Central Saint Martins school of Art and Design
Bachelor of Arts (B.A.), Visual and Performing Arts
SKILLS
ABOUT KATERINA SAMOILIS
Hello there,I’m a Service and User Experience designer with a holistic approach to my craft. Currently I’m reimagining cross-domain and multi-touchpoint experiences at Ticketmaster, helping unlock new capabilities in the world of entertainment.Prior to this I worked in the warehouse management and order fulfilment space at Ocado technology, as well as a proptech start-up. My experience is diverse and primarily in the B2B space, for B2B2C companies. I have also helped teach UX to aspiring practitioners through General Assembly. I’m passionate about identifying needs and opportunities through research, observation, and analysis of qualitative and quantitative data. In my process I connect the dots and look for emerging patterns.I utilise service design and ux methodologies along the way, building usable and compelling experiences that expand beyond the interface to generate positive change and delight.My day to day work involves solving complex problems while collaborating with Product, Operations, Architecture and Engineering across global teams. My process is lean, iterative, driven by empathy and curiosity.
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