Kathryn Naglieri

About Kathryn Naglieri

At VSMG, my leadership in developing a nascent digital marketing and communications department has been a cornerstone of our 22% brand recognition surge. Overseeing an omni-channel marketing strategy, I\'ve fostered a 4% uptick in enrollment and a 6% rise in program engagement, showcasing my adeptness at amplifying brand presence and consumer interaction.Prior to VSMG, as a Senior Account Executive, I bolstered client reputations with strategic media placements, resulting in a significant boost in positive coverage. My expertise in media relations and brand partnerships is evidenced by substantial increases in earned media placements and the flourishing of key media relationships, which continue to be integral to VSMG\'s communications triumphs.

Experience

1. Creator, Writer & Editor

   Vsmg

   Sep 2023 — Present

   Panache NewsletterCurate a luxury travel and arts/culture newsletter with a storytelling-driven approach that emphasizes originality and grit.Craft nuanced cultural critiques and human-interest profiles, showcasing diverse voices and unpolished authenticity.Leverage deep research and interviews to explore art, fashion, and cultural trends in depth.Write, edit, and design all content, maintaining a refined and engaging narrative style that reflects Panache\'s distinctive tone.Analyze audience insights to refine topics, grow the subscriber base, and expand engagement- The Bygone Society Show PodcastConceptualize, script, and host a podcast that unearths strange and compelling histories, blending academic rigor with pop-culture resonance.Research and write episodes focusing on cultural shifts and historical narratives, offering fresh and intersectional perspectives.Edit audio, manage production schedules, and promote episodes across platforms, cultivating a loyal listener base.

Education

• University of Portland

  Bachelor of Arts (B.A.)

• Arizona State University - Walter Cronkite School of Journalism and Mass Communication

  Master's degree