Kate Paulley

About Kate Paulley

I build brands that punch above their weight—and I move fast.Hello, I\'m Kate, a British-born, California-based marketing leader who\'s scaled brands across wellness, lifestyle, retail, and hospitality. My superpower? Blending sharp strategy with scrappy execution to launch, grow, and retain customers at speed. I\'m a strategist, builder, and brand operator who’s as fluent in customer psychology as I am in ROAS, LTV, and channel mix. I’ve launched from zero, scaled to eight figures, and built teams and strategies that make marketing actually drive the business—not just decorate it.Most recently, I launched IM8, a premium supplement brand in one of the most saturated markets on Earth. With zero brand awareness, no legacy credibility, and a lean budget, we outpaced goals for $10M+ revenue in under six months. That’s not a fluke—that’s smart targeting, a rock-solid funnel, and crafting a brand voice people trust.At Wedgewood Weddings, I turned a traditional events company into a lead-gen machine: 154% YoY growth sustained, up to 3,200%+ ROAS on peak campaigns, and a custom-built app that turned couples into advocates.I don’t do vanity plays. I do plans A through Z, with room to pivot and the nerve to test until we get it right. I dig into objectives, figure out the gap, and architect campaigns that get us there—whether that means building a lifecycle engine, shifting platform strategy, or transforming how a brand actually talks to real humans. My work blends creative instinct with commercial discipline. I move fast, think deep, and measure what matters.What I bring to the table: Commercial creativity grounded in data Brand-first thinking that connects and converts A love of testing, learning, iterating fast And a no-nonsense, get-it-done attitude that moves teams forwardI lead from within the team and bring energy, clarity, and creativity into the room. I cut my teeth in design, relish a good brief, and thrive where content, paid, PR, and product intersect. I believe in listening hard, obsessing over the customer, and crafting brands people actually want to spend time with. Marketing should perform. But it should also connect.If you need a marketing leader who knows how to scale, adapt, and actually deliver—let’s talk.

Experience

1. Founder & Growth Strategist Data-led Marketing Across Wellness, Dtc, Lifestyle, and Nonprofit

   Kind Marketing

   Jan 2009 — Present

   Founded and scaled a boutique marketing consultancy delivering full-stack brand, content, and growth strategy for purpose-led brands, early-stage companies, and high-impact campaigns. Acted as a fractional CMO, creative lead, and performance driver—building strategies that combined commercial rigor with customer-first storytelling. Drove measurable growth across verticals including wellness, tech, DTC, beverage, education, and nonprofit—adapting strategies to audience mindset, product positioning, and sales stage. Led content strategy and public engagement for a Nobel Laureate—translating complex scientific insight into clear, high-performing digital campaigns that drove awareness and reinforced credibility. Developed campaign strategy and activation for national orgs including the Red Cross and Emmy-nominated bands—blending emotional storytelling with data-backed targeting and live engagement. Oversaw full-stack strategy for multiple e-commerce brands—improving UX, boosting LTV, and lifting conversion through segmented content, SEO, paid media, and CRM rebuilds. Pushed digital, content, and social campaigns for lifestyle and cause-based brands—balancing voice, mission, and ROI with targeted influencer and partner activations. Pitching, managed, and delivered high-quality, performance-focused campaigns while balancing people, process, and performance across every project. Known for blending brand warmth with commercial precision—aligning teams and strategy to serve growth, purpose, and lifestyle across fast-moving, customer-first industries.

Skills

• Marketing
• Content Management
• Ppc
• Digital Marketing
• Corporate Communications
• Marketing Communications
• Staff Development
• Social Media Marketing
• Peer Tutoring
• Instagram
• Online Marketing
• Search Engine Marketing (Sem)
• Facebook Marketing
• Email Marketing
• Team Leadership
• Leadership
• Web Analytics
• Integrated Marketing
• Brand Management
• Marketing Strategy
• Management
• Strategic Planning
• Web Development
• Search Engine Optimization (SEO)
• SEO
• Mentoring
• Digital Strategy
• Public Relations
• Organization
• Social Media
• Newsletters
• Sem
• Advertising
• Twitter Marketing
• Online Advertising
• Crm
• Strategy
• E-Commerce
• Training
• Social Networking