Kate Neilson

About Kate Neilson

Senior program and project leader with 15+ years of experience spanning marketing, operations, and communications across industries ranging from manufacturing to healthcare. Recognized for keeping teams aligned, stakeholders informed, and initiatives on track in fast-paced, high-growth environments. I specialize in translating complex strategies into clear narratives, building communication frameworks that drive alignment, and optimizing processes to enable scale. My approach blends structure and strategic communication to ensure leaders, teams, and partners know what’s happening, why it matters, and how to execute with confidence. Key Projects- Facilitate build-out, launch, and migration of clients to a new custom software- Launch highly-scientific, industry-redefining product in 19 locations of a national medical center- Lead API integration efforts between in-house software and hardware, and external partner software- Program management for multiple commercial partnerships- Implement project management software for globally dispersed teams- Plan and execute multi-year webinar lead generation program- Lead brand and marketing integration of two engineering companies post-merger- Develop packaging for launch of 20+ new wireless accessory SKUs

Experience

1. Director, Strategic Project Management

   WorkCare, Inc.

   Dec 2024 — Present

   Brought in to lead and stabilize high-impact, cross-functional initiatives across Software Development, IT, HR, Marketing, and Operations during a time of major organizational transformation. Reporting directly to the Chief Strategy Officer, I quickly established project workflows and increased visibility into priorities—creating structure and alignment to support execution on WorkCare’s most strategic goals.I manage complex software rollouts, coordinate across internal teams and external vendors, and lead stakeholder communication at every level. I’m responsible for project planning and backlog management, system migration strategy, and client-level execution for large-scale transitions, while helping teams reduce friction, clarify ownership, and focus on what matters most.

Education

• Saginaw Valley State University

  BBA, International Business, Spanish

  2003 — 2007

• Meridian High School

  High School

  1999 — 2003

Skills

• Business-to-Business (B2b)
• Brand Development
• Product Marketing
• Merchandising
• Retail Packaging
• B2b
• Competitive Analysis
• Product Management
• Market Research
• Management
• Marketing
• Strategy
• Strategic Partnerships
• Brand Management
• Cross-Functional Team Leadership
• Packaging
• Marketing Strategy
• Strategic Planning
• Product Development
• Brand Developement